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Why Do Insurance Company Commercials Talk About Everything Except the Insurance Itself?
March 6, 2020
You mean you don't like a talking lizard?
First, the specific coverage discussions necessary for properly insuring anything can not be addressed in a thirty (30) second advertisement.
Try to explain in a half minute why it is crucial for a homeowner with a pool to make sure their policy does not exclude coverage for those injured using the diving board or slide.
Attempt a 30-second explanation that the auto policy they sell excludes coverage for anyone driving for a transportation network company.
In that same time frame, try to outline the differences between a policy which provides minimum versus responsible limits of liability and why that is of paramount importance.
But what might really be the main reason some carriers don't include meaningful insurance messaging in their advertisements?
Some companies rely on consumers who simply want the lowest price or quickest transaction. Those same companies bank on people not paying attention to those types of shortcomings inherent in the product they are selling.
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The year 1962 was marked by historic events—from the Cuban Missile Crisis to the passing of Marilyn Monroe. But while the world focused on these headlines, Lee A. Ryan was working alongside his brothers on my grandparents' farm when an unexpected opportunity arose—an invitation to join the insurance business. With no prior experience, no clients, and limited resources, my dad took a leap of faith and partnered with Nationwide Insurance to start an agency from scratch. Operating out of his home on Karr Valley Road in Almond, NY, he built his business one relationship at a time (some of whom are still clients!), laying the foundation for what would become a lasting legacy.
“Am I covered if I drive someone else’s car?” Or, “Am I covered if someone else drives mine?”
Many don’t realize that the insurance industry is one of the country's most regulated business segments, especially in New York State. The New York State Department of Financial Services (NYS DFS) wields significant control over the insurance business and has a stated goal of protecting consumers.
Most property insurance companies offer Actual Cash Value or Replacement Cost settlement options. Typically, insurance companies will require that you insure the property to the settlement value you choose. If you select Actual Cash Value, the amount you may be required to insure the property for will be less than the corresponding Replacement Value.
In that spirit, the Ryan Agency is sponsoring a Stearns BBQ Dinner pickup at our office on 57 Broadway Mall in Hornell on September 12th from 3:00 PM to 4:30 PM.
Today, an individual’s credit history can play a more significant role than any one of those traditional factors. Good Credit Scores lead to a Positive Insurance score. A good Insurance Score greatly influences what someone will pay to insure their vehicles.
Insurance companies offer various discounts for which their policyholders may qualify.
Great Eight number Six (6) suggests taking a look at removing Comprehensive and Collision on Older Vehicles.
By reducing the number of claims in your insurance history, you can significantly affect your rates in the future.
Sometimes, this concept meets with resistance from policyholders. The thought of paying more in the event of a claim is off-putting to some. Even if that means I pay more for my insurance.
